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Create a lead generation form that converts visitors into customers
Make a lead generation form using Formly's no-code platform.
Fully brand your form with colors, fonts, and logos and place them exactly where your audience is—on your website, landing pages, and social media campaigns.
Lead capture form maker FAQs
1. How do I use this lead generation form template?
Start by selecting the ready-made template in Formly's no-code form builder. From there, you can easily customize the questions to match your business goals, add interactive elements to boost engagement, and set up personalized outcomes that provide value while capturing contact information. The template works great for e-commerce businesses but can be adapted for any industry. You can also tailor when to ask for contact details—before, during, or after the interactive experience. It's the fastest way to launch a professional lead generation tool without starting from scratch.
2. What types of questions work best in a lead capture form?
Effective lead capture forms typically start with engaging, low-commitment questions that draw users in, then gradually gather qualification information and contact details. For e-commerce, try questions about preferences, needs, budget, and shopping behavior. Mix interactive elements like image selections, rating scales, and multiple choice questions to keep users engaged. The key is providing value through personalized recommendations or insights in exchange for their contact information. Keep the flow natural and avoid asking for too much information upfront.
3. Can I customize this lead capture form?
Yes! This template is fully customizable. You can match the design with your brand colors, fonts, and logo to create a cohesive experience that matches your website. Beyond aesthetics, you can tailor questions to your specific industry, add conditional logic to show relevant paths based on user responses, and personalize the lead magnet or recommendations provided at the end. This makes it perfect for e-commerce stores, coaches, service providers, B2B companies, and any business looking to generate qualified leads through interactive quizzes.
4. How do I set up the lead qualification and personalization logic?
In our form builder, you can create different pathways and outcomes based on user responses. For example, segment leads by budget range, interest level, or specific needs, then provide tailored recommendations or next steps. You can also score leads based on their answers to prioritize follow-up efforts. This ensures you're not just collecting contacts, but gathering qualified prospects who are genuinely interested in what you offer.
5. Where can I publish my form?
You can publish and promote your lead capture form anywhere your prospects are! Embed it on your homepage, product pages, or dedicated landing pages. Share the direct link in social media campaigns, include it in email marketing, or use it in paid advertising campaigns. Whether prospects are browsing on mobile or desktop, Formly's forms are fully responsive and provide a smooth experience across all devices.
You can even take advantage of Formly's integration with Google Sheets to streamline your workflow and connect lead data to 3000+ apps and automation tools.
6. How do I follow up with captured leads?
With our built-in notification features, you can automatically receive new lead alerts and route them to your sales team immediately. Set up automated email sequences to nurture leads based on their responses, and integrate with tools like Zapier, HubSpot, or your CRM to automatically segment leads, assign follow-up tasks, or trigger personalized campaigns. Want to maximize conversions? Use the qualification data to personalize your sales outreach, send targeted product recommendations, or create custom proposals—all based on what you learned about each lead through their form responses.
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