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Lead generation quiz template

Transform website visitors into qualified leads with this interactive lead generation quiz template.

This fully customizable online quiz helps any marketer engage their audience and boost conversion rates by collecting contact details through an interactive questionnaire experience.

Whether you're creating a personality quiz or industry-specific assessment, this lead gen quiz template can become the perfect fit for your brand's look and feel while capturing potential leads more effectively than traditional marketing tools.

Lead generation quiz template

Create engaging experiences that convert visitors into valuable leads

Make a lead generation quiz using Formly's no-code platform.

Branding

Fully brand your form with colors, fonts, and logos and place them exactly where your audience is—on landing pages, social media campaigns, and website conversion points.

Lead generation quiz maker FAQs

1. How do I use this template to generate leads? Start by selecting the ready-made template in Formly's no-code quiz builder. From there, you can easily customize questions to match your target audience, create engaging result pages that provide value to participants, and set up automated follow-up sequences based on their responses. The template works as both an engagement tool and data collection system, allowing you to understand prospects better while providing personalized recommendations or insights. It's the fastest way to launch an interactive lead magnet without starting from scratch.
2. What types of questions work best in a lead generation quiz? Effective lead generation quizzes typically include preference assessments, problem identification questions, goal-setting queries, and situational scenarios relevant to your industry. For example, ask about current challenges, desired outcomes, budget considerations, or specific needs your product or service addresses. Mix engaging question formats like image selections, rating scales, and multiple choice to keep participants interested while gathering valuable segmentation data. The key is balancing entertainment value with business intelligence to create quizzes people want to complete and share.
3. Can I customize my lead generation quiz in Formly? Yes! You can fully customize the design with your brand colors, fonts, and logo to create a cohesive experience that matches your marketing materials. Beyond aesthetics, you can tailor questions to your specific industry, create custom result categories that align with your services, and set up conditional logic that shows relevant paths based on participant responses. This makes it perfect for coaches, consultants, SaaS companies, e-commerce businesses, and any organization looking to generate qualified leads through interactive content.
4. How do I create personalized results and automations? Quiz creation is a breeze with Formly. In our quiz builder, you can create different result outcomes based on answer combinations and set up automated workflows that trigger based on participant responses. For example, someone indicating "budget concerns" might receive cost-saving tips and budget-friendly solutions, while someone focused on "advanced features" gets technical resources and premium options. You can also automate email sequences, assign leads to specific sales reps, or trigger different nurture campaigns—all based on how participants answer your quiz questions.
5. Where can I publish my lead generation quiz? You can publish your quiz anywhere prospects spend time! Embed it on high-traffic landing pages, share the direct link across social media platforms, include it in email marketing campaigns, or use it as gated content for lead magnets. Add it to your website's resource section, promote it through paid advertising, or integrate it into your content marketing strategy. Whether prospects are engaging on mobile or desktop, Formly's quizzes are fully responsive and provide an optimal experience across all devices. You can even take advantage of Formly's integration with Google Sheets to streamline your workflow and connect quiz data to 3000+ apps and automation tools.
6. How do I follow up with quiz participants effectively? With our built-in automation features, you can create sophisticated follow-up sequences that feel personal and valuable. Set up immediate email delivery of personalized results, then trigger ongoing nurture campaigns based on participant responses and behavior. Integrate with tools like Zapier, Mailchimp, or your CRM to automatically segment leads by interests, send targeted content recommendations, or alert sales teams about highly engaged prospects. Want to maximize conversions? Use quiz data to personalize your sales outreach, create custom proposals, or develop targeted advertising campaigns—all based on the specific insights gathered about each participant's needs and preferences.
7. What question types work best for lead capture and conversion? The most effective lead gen quiz uses varied question types to collect data while maintaining engagement throughout the questionnaire. Mix multiple choice, rating scales, and image selections to keep the experience dynamic, then strategically request contact details after participants are invested in seeing their quiz results. This approach to lead capture significantly improves quiz completion rates compared to asking for email list signups upfront. Monitor quiz responses to understand which questions generate the most potential leads, and optimize your lead conversion strategy by analyzing patterns in how participants interact with different question formats to nurture leads effectively.

Find the perfect starting point with ready-to-use templates

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Qualify leads by asking the right questions, then tailor your follow-up with targeted solutions or offers.

Create a personality quiz in minutes with Formly

Ready to transform your lead generation? Get started for free today and see how Formly's Quiz Maker can increase both the quantity and quality of your leads. 

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